Born from a Lifetime on the Water

At Midwest Custom Lures, fishing isn’t just a pastime—it’s a way of life. With decades spent casting lines across lakes and rivers, we understand the thrill of the catch and the patience it takes to master every season. That experience fuels our passion to handcraft custom fishing lures that perform when it matters most.

Inspired by Passion. Built by Hand.

Each lure we make is designed, poured, and painted by hand, crafted to mimic the natural motion and color that trigger strikes in all conditions. Whether you’re ice fishing in January or chasing salmon in July, our lures are tested for durability, color accuracy, and strike performance. Every piece is the result of countless hours on the water, ensuring your gear meets the same high standards we expect when we fish.

Crafted in the Heart of the Midwest

From our workshop in the heart of the Midwest, we’re perfectly positioned to serve anglers who love it all, lakes or rivers, calm mornings or rough waters. Our central location allows us to connect with fishermen and women across the country, sharing our passion and gear with those who live for the next great catch.

Tested. Trusted. Tailored for You.

We don’t believe in one-size-fits-all solutions. Our custom fishing lures are built to match your fishing style, target species, and environment. Every lure is a reflection of the craftsmanship and care that define Midwest Custom Lures—because we build what we fish.